全球酒店品牌与标准
Global Hotel Brand and Standard
万礼豪程国际酒店在线合作共享课程—2020年3月18日—孟聃诺博士
CHEI CLE – March 18, 2020 – Dr. Daniel Mount序言
Preface
今天！我们万小程激动地迎来了本学期第二次CLE课程。相比于第一次的“新鲜”、“刺激”、“朦胧”，面对第二次的CLE课程，我们拥有了更进一步的课程认知和较多的课堂参与。第二次课是由孟博士为我们传授他丰富的酒店从业经验。通过“母公司”和“特许经营权”两个专业术语，我们开启了对酒店品牌和标准的学习，万小程们饶有兴趣地沉浸在知识的海洋！
Today, CHEI.JR. are excited to welcome the second CLE course. Compared with the first class of freshness, excitement and obscurity, we had a high level of course awareness and participation in the second one. The second course was taught by Dr. Daniel Mount who shared his rich experience to us. Through the terms of "parent company" and "franchise", we were attracted to learn about hotel brands and standards, and we also immersed into the ocean of knowledge!
教师简介
Introduction to Lecturers
(Dr. Daniel Mount)
¡ 24th year at Penn State University
宾夕法尼亚州立大学24年教龄
¡ Professor-in-Charge of International Studies and Students
教授，负责管理国际事务及国际学生
助教：王志文
Kevin
⟡ 桂林理工大学酒店管理系副教授、旅游管理专业博士在读
Associate professor of hotel management and tourism management, Guilin University of Technology
⟡ 主要研究方向：旅游体验、旅游记忆、旅游研究方法
Main research interests: tourism experience, tourism memory, tourism research methods
学习内容
Learning Contents
¡ Largest hotel companies in the world
了解全球最大的酒店集团
¡ Understand the relationship between parent companies and their brands
理解母公司与其品牌之间的关系
¡ Understand why parent companies create or buy brands
厘清母公司建立或购买一个品牌的原因
¡ Understand why brands have service standards and how parent companies enforce those standards
阐述一个品牌建立服务标准的原因，并理解母公司如何执行标准
课后拾遗
Gains
首先我们对于母公司，特许经营人，和特许经营人的优势，有了一定了解。其次，上完这节课后，也知道了母公司和子公司的关系，以及为什么要特许经营人。还解决了为什么要通过加盟其他酒店品牌的问题。经过Daniel教授的讲解和助教Kevin老师的解释和补充，我们学到了很多新知识。除此之外，我们通过小组讨论和视频对话的方式，拓宽思维、集思广益，使大家能够更加全面地了解全球酒店品牌与标准。
First of all, we had an understanding of the advantages of the parent company, the franchisee, and itsadvantages. Secondly, we also learned about the relationship between the subsidiary and the parent company and why the franchisee is needed after this class.We also solved the questions why some hotel hotels join other hotel brands or groups. Thanks to Professor Daniel’s detailed lecture and assistant professor Kevin’s explanation and illustration, we learned a lot of new knowledge. In addition, we usedthe methods of group discussions and video dialogues to broaden our thinking and have brainstorm activities, so that we could get a more complete understanding of “Global Hotel Brand and Standard”.
课后所思
Reflection
在这节CLE课程中，通过Daniel教授和助教Kevin老师的耐心讲解，我们了解了全球最大的酒店集团万豪集团以及母公司与其品牌的关系，在这里同学们记录了许多专业术语如母公司“parent company”、特许经营商“franchisors”等等。我们意识到对酒店业的认知还远远不够，自己的能力水平还依然欠缺，自己的英语水平需要进一步提高；我们也越来越明白了CLE课程的独到之处，更加感到成为一名万小程是多么的幸运。在接下来的CLE学习中，我们一定会更加努力、更加用心！让我们一同期待下一周的CLE课程！
Through Dr. Daniel and Kevin’steaching, we understand the largest hotel group in the world -- Marriott and the relationship between parent company and its brand.Our classmates noted down many professional terms such as “parent company”,“franchisors” and so on. We further believe that our knowledge of the hotel industry is far from enough, our abilitiesare still insufficient, and our English level still needs to improve. We realized more about the importance and specialty of CLE course and how lucky we are the member of CHEL Jr. In the next CLE study, we will definitely work harder and harder! Let’s look forward to the next CLE lecture.
